Fact: most body washes are weak, watered down, and smell like the fog of a junior high locker room. Simply put, they dont get the job done. But hard-working men require a shower of substance to accomplish a full days work. And thats why Duke Cannons THICK Body Wash has been formulated with a significantly higher viscosity to work more effectively on your body, not spill pitifully down the drain. You deserve a better shower.