Hardcore Carnivore Red is our workhorse all-purpose rub, with a blend of classic spices like garlic, black pepper, paprika and just a hint of heat. And that vivid color. Totally natural. We love using it on pork and chicken, and it's also a best kept secret amongst competition BBQ teams. The flavor profile is a coarse blend of classic spices like garlic, black pepper and paprika with just a hint of heat.