AsChef Charlie McKenna traveled the BBQ competition circuit from Memphis to Alabama and the Carolinas, he created a Lillie's at sauce unique to each region and won the Memphis in May World Championship Barbecue Cooking Contest along the way.twice. No. 16, The perfect sugar-based barbeque rub for slow-cooked, unbeatable flavor. Why No. 16 Lillies Q is proud to have two Memphis in May championships under our belt, and each one has its own story. In 2016, their Carolina Dirt rub was it. Their winning pork shoulder received all the TLC the team had to give, but perhaps none more important than the healthy coat of Carolina Dirt a full 24 hours before a judges fork was lifted. In the realm of barbeque tips, patience may be a virtue, but this stuff is practically magic.