As Chef Charlie McKenna traveled the BBQ competition circuit from Memphis to Alabama and the Carolinas, he created a Lillies sauce unique to each region and won the Memphis in May World Championship Barbecue Cooking Contest along the way.twice. No. 78, This Salt Pepper and Garlic rub is as versatile as it gets. Why No. 78, The Q in Lillies Qs name is not just for barbeque. It's for Charlies dad Quito McKenna. And while they officially opened their doors in Chicago in 2010, you could say it really all started in 1978, when Quito was stationed in California with the Air Force. Having grown up on Lillies Southern-style barbeque, Quito was exposed to Santa-Maria style tri tips. He was quickly hooked and became eager to infuse some West-coast flavor into the traditionally Southern barbeque recipes he had always loved. Which gave birth to this very dry rub, named in honor of the man who first brought it home.