The new and improved Hopper M30 continues to shine as our tough as nails soft cooler. Completely reengineered with MagShield access, the extra wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultrastrong magnets, the top seals tight and locks cold in, while the quick release buckles add an extra layer of protection.